Skip to main content
A Partner role describes how a Partner participates in DVM. The primary Partner roles are Reseller and Content Provider. A Partner can hold one or both roles.

​
Reseller

A Reseller makes subscription offers available to consumers through its own channels. The Reseller shapes the offer, presents it to consumers, and uses DVM to support the subscription lifecycle.

​
Content Provider

A Content Provider provides digital products that Resellers can include in offers. The Content Provider defines the products and service levels it makes available through DVM.

​
A Partner can hold both roles

A Partner can act as a Reseller in one opportunity and a Content Provider in another. Partner roles describe what the business can do in DVM; they do not define a user’s permissions.

​
Partner role versus user role

These are different concepts: See Manage users and roles for user access.

​
Roles and partnerships

Partner roles help describe how two Partners can work together on a subscription opportunity. For example:
If you are looking for Partners or opportunities to work with, see Discover Partners.